CAMPAIGN IDEAS INSPIRED BY HEALTHY CHOICE AND OTHER MODERN IDEAS
Why Healthy Choice was successful:
1. They targeted a well defined audience. They went to coupon bloggers and individuals and built relationships with them which in turn caused a bigger buzz about their product.
2. They had a strong theme with clear goals. If you liked their facebook page, the about of the coupon would increase all the way up to you earning one free. There wasn't any "run-around". It was very clear and precise.
3.Their campaign had an achievable ending. A successful campaign should asks its supporters to participate enough to achieve its goals, but not so much as to make their supporters get tired and lose interest.
2. They had a strong theme with clear goals. If you liked their facebook page, the about of the coupon would increase all the way up to you earning one free. There wasn't any "run-around". It was very clear and precise.
3.Their campaign had an achievable ending. A successful campaign should asks its supporters to participate enough to achieve its goals, but not so much as to make their supporters get tired and lose interest.
UNCC's Food for Thought campaigning action plan:
- Give away coupons once a week as a raffle to attract viewers.
- We plan on advertising our blog on Facebook.
- Attach links
- Publish new content on a minimum of a weekly basis that will link to our audience.
- Twitter account
- Keywords and link to our website.
- “Re-tweet” other helpful posts as well to gain more followers.
